About Us | Velvet & Thread

Our Journey

From Passion to Fashion

Velvet & Thread was born from a simple belief: every woman deserves to feel confident and beautiful in what she wears. What started as a small boutique in Mumbai has grown into a beloved destination for fashion-forward women across India.

Our founder, Ananya Mehta, started this journey with a vision to bring together timeless elegance and contemporary style. With over 15 years in the fashion industry, she curates each piece with an eye for quality, craftsmanship, and wearability.

Today, we're proud to serve over 50,000 happy customers who trust us to help them look and feel their best for every occasion – from everyday moments to life's most special celebrations.

What We Stand For

Our Values

The principles that guide everything we do

✨

Quality First

We never compromise on quality. Every piece is carefully selected for its craftsmanship, fabric quality, and attention to detail.

🌿

Sustainable Fashion

We're committed to reducing our environmental footprint through ethical sourcing, eco-friendly packaging, and sustainable practices.

💝

Customer Love

Your satisfaction is our priority. We go above and beyond to ensure every shopping experience is delightful and memorable.

🎨

Timeless Design

We believe in pieces that transcend trends – classic styles that you'll love wearing season after season.

0

Years of Excellence

0

Happy Customers

0

Unique Styles

0

Cities Served

Meet the Team

The Faces Behind the Brand

Passionate people who make the magic happen

Ananya Mehta

Founder & Creative Director

With 15+ years in fashion, Ananya brings her vision of accessible elegance to every collection.

Priya Kapoor

Head of Design

Priya's keen eye for trends and timeless style shapes our seasonal collections.

Riya Sharma

Customer Experience Lead

Riya ensures every customer interaction is warm, helpful, and memorable.

Vikram Singh

Operations Manager

Vikram keeps everything running smoothly from warehouse to your doorstep.

Our Commitment

Fashion with a Conscience

We believe beautiful fashion shouldn't come at the cost of our planet. That's why we're committed to sustainable practices at every step of our journey.

Ethical Sourcing We partner with manufacturers who share our values of fair wages and safe working conditions.
Eco-Friendly Packaging All our packaging is recyclable or biodegradable, reducing waste one order at a time.
Quality Over Quantity We create pieces meant to last, reducing the cycle of fast fashion consumption.
Carbon Neutral Shipping We offset our shipping emissions through verified environmental projects.

Join Our Fashion Family

Discover timeless pieces that make you feel confident and beautiful. Start your style journey with us today.

Shop Collection Get in Touch

Our Story